I create inspiring stories for your brand.

Be it a social media campaign or a thought leadership piece, I bring a creative and user-centric approach to any creative project. Work with me to take your brand to the next level.

BRANDS I’VE WORKED WITH

Zenyum

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Esplanade - Theatres on the Bay

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Marina Bay Sands

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Shred-it

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Zenyum • Esplanade - Theatres on the Bay • Marina Bay Sands • Shred-it •

Creative Copywriter. Content Strategist.
Kickass Project Manager.

Armed with a unique range of skills, Sarah’s the writer you want on your team. With a background in communications, UX and copywriting, I bring a holistic lens to your brand’s content strategy. Whether it’s aligning stakeholders (herding cats) or turning scattered messaging into cohesive narratives, I ensure that every piece of content serves a purpose and impact for the target users. My diverse experience is an asset to your brand—whether you're crafting a campaign, revamping a website, or simply trying to sound more human.

The art of improv theatre

Featured Work

ZenyumSonic Go Pokémon Collection

IDEM 2024

Here’s how I can help your team

  • Clear, intuitive copy can make or break a user experience. I craft copy that guides, reassures, and empowers — from microcopy and onboarding flows to app notifications and user FAQs. Whether you're launching a new feature or revamping an existing journey, I’ll help you write clear copy that meets your users’ needs.

  • I write persuasive, SEO-friendly web copy that captures your brand’s unique voice. From homepages to product pages, I help brands tell and sell their story.

  • I create and manage social content that’s on-brand, platform specific and built for engagement. Whether it’s an always-on calendar or a product launch, I can handle the copy, content and performance insights — so you can focus on the bigger picture.

  • I write emails that catch your audience’s attention and drive real results — welcome flows, promos, newsletters, retention series, and more. Expect sharp subject lines tailored to specific segments, and messaging that shows a strong understanding of the audience’s pain points and needs.

  • I combine research and editorial craft to write long-form feature articles that convey your brand’s key messages in a succinct and lively manner. Ghostwriting projects are welcome too.

  • Media kits, press releases and talking points are important to get your spokesperson looking confident and polished in front of the camera.With experience in both corporate and creative industries, I craft press materials that are clear, compelling, and tailored to what journalists (and their editors) actually want to see.

  • From tagline to full rollout, I can support your brand campaign with a strong concept, messaging, and multichannel copy. Whether it’s a seasonal push, brand collaboration, or product launch, I ensure that the copy written inspires and celebrates your brand’s identity. 

  • Need a second pair of eyes on something? I offer fast, thoughtful editing for grammar, tone, flow, and consistency — whether you're polishing a deck, tightening an article, or doing a final sweep before publishing.

  • AI can give you the content you need in a jiffy. But audiences are looking for authentic storytelling. That’s where content creators like me come in. I can create UGC-style content and branded posts that feel personal, credible, and platform-savvy — especially for Instagram, TikTok, and Threads. I can help you script, storyboard, or write influencer briefs that keep things real (but still on-brand).