Flight Path
To ensure that patients have an easier and more efficient way of tracking their aligner treatment journeys, a new Zenyum web app was created to boost patient compliance rates and increase customer satisfaction.
Role: Copywriter and UX Writer
Period: Jul 2024 - Sep 2024
Process
To meet development timelines and feature the digital experience at the IDEM 2024 trade conference, the team worked quickly to create content, visuals and a unified experience that communicated Zenyum’s new and improved offering.
A new and improved ZenyumClear journey
I worked closely with product managers and UX Designers to understand user pain points and business goals, in order to craft easy to understand and actionable copy. Apart from interface copy, we created launch assets that included a sizzle reel, customer emails and a blog to educate customers about the new and improved experience.
Product demo at IDEM 2024
To showcase key features of the new ZenyumClear experience, we identified important user flows and created screen recordings showing how users would make their way through the mobile web app. These user journeys were featured in the sizzle reel and on a dedicated iPad displaying the new ZenyumClear experience at IDEM 2024, the leading dental exhibition in Asia Pacific.